"You really have to work your ass off marketing-wise and touring-wise, and also being smart with your money, where you spend it and how you spend it, how you market yourself and how you tour.
"We're no longer a new buzz band, so you don't have that 'Oh my God, I gotta go see this' thing," he says. It's hard when it's the end of a record cycle and you don't have something new, and we have to come up with something different - bring some cooler bands, or play smaller venues, or do different things to get people to come out." "You tour on it, and people want to come see you. "It's easy when you've got a new record," says frontman James "Buddy" Nielsen. This is pretty much the position the guys in New Jersey's Senses Fail find themselves in as the touring cycle for their 2008 album Life Is Not a Waiting Room winds down. So there's no way to "graduate" to mainstream rock-radio airplay, and you're constantly struggling to hold onto your audience and keep them from moving on to the newest thing - in this case, wild-haired, skinny-jeans-wearing electro-crunk-screamo bands like BrokeNCYDE and 3OH!3. But your genre - screamo/post-hardcore - is one that attracts teenagers and young people, with little to offer older listeners - musically or lyrically. So your band has been around for seven years, releasing three albums and an EP. Post-hardcore band hits the seven-year stretch
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